Category: Augmented Reality

Technology has brought many things to the world of marketing, one very important piece that is catching on like wild fire, is called augmented reality.

Can Meta’s Upcoming AR Glasses Dominate the Tech World by 2027?

Jennifer Goula
AR Glasses Mock up

The Road to 2027: Meta’s Vision for AR Glasses and the Future of Technology Augmented reality (AR) has evolved from a futuristic concept into a fast-developing technology with the potential to reshape how we interact with the world. Tech giant Meta is pushing the boundaries of this space with its AR glasses, expected to launch in 2027. But what makes these glasses so significant, and what challenges does Meta face on its path toward revolutionizing AR? The Future of Augmented Reality: What Meta’s 2027 Glasses Mean for Us Meta’s upcoming…

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Meta opens the Quest operating system to third-party virtual reality devices

Jesse Collins
Virtual reality - Teens wearing VR headsets - Meta Logo made from flower petals

Asus and Lenovo have already announced their intentions to develop headsets Meta has been pouring tens of billions of dollars into the development of augmented and virtual reality technology, though without yet seeing the popularity it had expected in its Quest operating system. Now it is making moves to broaden its appeal It appears that Meta may be making moves to make its own augmented and virtual reality platform more accessible than Apple has done with its Vision Pro mixed reality headset that currently comes with a price tag of…

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Apple Vision Pro mixed reality headset used for spinal fusion surgery in UK

Julie Campbell
Mixed reality - Apple Logo - Spine Surgery

A surgical assistant swapped out the HoloLens 2 in favor of the goggles from the iPhone maker. A London surgical assistant recently chose to use the Apple Vision Pro mixed reality headset instead of the HoloLens 2 in order to complete a spinal fusion surgery. The doctor described the change as a groundbreaking one. The device was worn by a scrub nurse Unlike what certain reports had suggested, it wasn’t the surgeons who were wearing the mixed reality goggles. Instead, it was Suvi Verho, a surgical assistant and scrub nurse…

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Meta to launch “world’s most advanced” augmented reality glasses in 2024

Sam Lambert
Augmented reality - Concept image of AR glasses - Meta

Facebook’s parent company has all but confirmed that the AR glasses prototype will be unveiled Meta CTO Andrew Bosworth recently all but confirmed that the company will unveil a pair of augmented reality glasses before the close of 2024. Likely this year, but no specific unveiling timeline In a recent AMA posted on Instagram, Bosworth was asked about the company’s work on its augmented reality smart glasses with a heads-up display (HUD) and how close the company is to having them ready. “Heads-up-displays are a very specific concept of what…

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Meta signs major licensing agreement for Immersion haptic technology

L. Green
Haptic technology - Licensing agreement - Meta Logo

Though the tech has fallen out of fashion for a while, Facebook’s parent company is interested again. Haptic technology isn’t anything new, but it has fallen out of fashion when it comes to the latest virtual reality experiences provided by major players in VR. That said, Meta recently signed a major licensing deal with Immersion Corporation to leverage patents of that nature. The idea is to use the tech to enhance Meta’s XR software, hardware and other products. Immersion Corporation specializes in the development of haptic technology, which it patents…

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