Augmented Reality Technology

Full body tracking virtual reality takes HTC to a new level

12/08/202312/07/2023 John Montgallo

The company developed the technology to be embedded into VR headsets instead of body equipment. HTC has announced a new tech development in virtual reality that allows headsets to provide full body tracking with the Vive Ultimate Trackers. The technology would make it possible to eliminate the need for those weird legless avatars. Tracking technology has been some of the most important advancements in virtual reality. It provides a measurement of movement of the head as well as other parts of the body, typically the hands. The addition of tracking…

AR software head is leaving his position at Meta

11/28/202311/27/2023 Sam Lambert

Don Box is stepping down from his position within the company. Don Box, the head of AR software at Meta, is stepping down from that position within the social media company, according to recent media reports. This has led some to wonder about Meta’s future in developing its augmented reality glasses. Meta has been working on the development of AR software and hardware alike, specifically in the form of glasses. That said, many are now wondering what the future will hold for that tech now that its Vice President of…

Google rolls out augmented reality advertising for eye and lip products

11/07/202311/06/2023 Sam Lambert

Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…

Tucson combines QR codes and augmented reality for cultural historical tour

10/19/202310/18/2023 L. Green

The city is using the technology to provide entertaining information about its local history. A new Tucson community-curated exhibition is using QR codes and augmented reality to provide mobile device users with a fascinating and diverse cultural history experience. The experiences are available at a number of different locations throughout the city. Among the locations where the QR codes are located to scan and gain access to the augmented reality features include the Arizona State Museum on the campus of the University of Arizona, the Linda Ronstadt Music Hall at…

Apple’s Vision Pro augmented and virtual reality headset is heavy

10/12/202310/12/2023 Sam Lambert

The gadget is also facing some notable challenges when it comes to using prescription lenses. Apple has been focusing on overcoming two primary challenges when it comes to its augmented and virtual reality headset, the Vision Pro. According to reports, the device weight is too high, and the gadget doesn’t work well with prescription glasses. As a result, Apple has been focusing its attention on overcoming these augmented and virtual reality headset challenges. People who have had the opportunity to test out the gadget have been among those who have…