QR Code Press

Tired of Phone Zombies? Heineken’s ‘Flipper’ Fights Back Against Digital Distraction

04/11/202504/10/2025 Jesse Woods

Heineken’s “The Flipper”: Sparking Real-Life Connections with a Tech Twist Heineken has made waves once again, fusing technology and social dynamics with their latest innovation, “The Flipper.” This AI-powered phone case is designed to flip your smartphone face down when it hears the word “cheers.” But this isn’t just a clever gadget for bar banter; it’s a deliberate attempt to tackle the growing social issue of “phubbing”—snubbing those around you to scroll through your phone instead. Here’s a closer look at how Heineken’s inventive solution fits into the broader conversation…

Why Play the Sicilian Defense in Chess?

10/03/2023 Jesse Woods

Learn why this strategy is the most popular response for Black to the e4 from White. The Sicilian Defense is easily the most popular response Black has to e4 from White and represents an aggressive opening move that simultaneously removes White’s opportunity to occupy either the d4 or e4 squares. The c5 opening takes control over the center beyond that initial move. As a result, the Sicilian Defense is often viewed as a brilliant opening. This helps to explain why it is a preferred choice among chess celebrities, Grandmasters, and…

Apple doesn’t like the term artificial intelligence, though it does love machine learning

06/12/202306/09/2023 Jesse Woods

At this year’s WWDC, the company avoided AI as a subject at all, though did reference machine learning. Based on technology trends already taking off at an explosive rate, it was natural to think that artificial intelligence would be a major topic of focus at the WWDC, but that was not exactly the case. Presenters were not at all inclined to discuss AI, though “machine learning” did have its mentions. At no point during the Apple WWDC did presenters bring up artificial intelligence, which appeared to be the exact opposite…

Chick-fil-A QR codes increase app downloads by 14 percent

11/18/201911/17/2019 Jesse Woods

Chick-fil-A QR codes - Chick-fil-A restaurant

The fast food chain has used quick response codes to successfully drive up its application downloads. The successful use of Chick-fil-A QR codes are helping to drive consumers to download the fast food chain’s app, say new analysis results. The company has managed to use the smartphone friendly barcodes for a powerful call to action. Both BlackRock Bar & Grill and Chick-fil-A QR codes are being used as a part of a campaign tactic that consumers are responding to. Boosting downloads by 14 percent is only one of a number…

How to Quickly Read a TOS Document

10/22/2018 Jesse Woods

You’ve certainly agreed to terms of service (TOS) documents at some point in your life. Whether or not you’ve actually read them is a whole different story. In fact, a recent study showed that essentially no one reads TOS agreements. This became clear when researchers added a section to a TOS document that said the signee would have to give up their first born child! Luckily for the people involved, it wasn’t a real contract. Of course no one wants to read through thousands of words of legal mumbo jumbo.…