Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…
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