STRATACACHE, a high-end provider of scalable, digital signage, content distribution and enterprise video has announced their foray into the world of QR marketing. Intent on embedding digital signage with QR codes, STRATACACHE seeks to stake its claim as technological pioneers along with other heavyweight companies in various fields.
Their new campaign will now display the codes on in-store signage in a bid for customer engagement, offering scanners not only information on brand names but also savings in the form of coupons.
The company has taken it one step further, not just offering content on one product, but on an array of products. Scanning the QR code will trigger an intuitive system via a mobile site and provide links to additional products customers may be interested in based on what they scanned.
Application of QR codes on signage won’t only bring additional business; it will save retailers on printing promotional material. The code can hold a staggering amount of information given its size. As new information comes into play, the code itself need not be replaced, only the content to which it links to.
Retailers will also be able to track their marketing campaigns through analyzing the use of the codes. Tracking the number of scans, downloads and responses will help businesses keep an eye on their investment.
STRATACACHE works with over 300 large firms in a number of industries from manufacturing to entertainment. It is likely that QR marketing will make its way throughout their network should there be significant success in this venture.