Mobile payments firm is rebranding itself to create distance from extremist group

Stephen Vagus
Isis Mobile Payment Platform

Isis set to launch a rebrand in order to distance itself from controversial group in the Middle East Mobile payments firm Isis is launching a rebrand to distance itself from an extremist group that has emerged in the Middle East. The group is now known as the Islamic State, but had previously called itself the Islamic State of Iraq and Syria, or ISIS. Searching for the terms “isis” online yields numerous reports concerning the actions of the extremist group as well as the website for the mobile payments firm. New…

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QR codes give Chinese historical buildings a high tech flair

L. Green
Bejing China QR Code usage mobile commerce

Visitors to the “Villa Community” located in Beijing’s Zuhui District near Hunan Road can scan the quick response codes. In Beijing, the area around Hunan Road in the Xuhui District called the “Villa Community” has now added a new feature using QR codes that is meant to provide visitors and locals, alike, with information about the historic buildings. To start, the quick response codes have been added to twenty historic buildings within the area. The QR codes can be scanned through the use of smartphones and they allow people to…

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Wearable technology blankest on British Airways monitor happiness (with video)

Julie Campbell
wearable technology happiness blanket

The airline has used the Happiness Blanket to better understand the mood of its passengers. People react to the experience of flying in many different ways, and British Airways has started a live experiment through the use of wearable technology that helps them to better understand the way in which their passengers feel throughout their flights. The entire experiment is conducted through the use of a smart product called the Happiness Blanket. The Happiness Blanket is a new type of wearable technology that monitors the “happiness” of a user and…

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QR codes added to VG Farms meat products by Longo’s and Market stores

Jorge Gonzalez
qr codes food meat longos vg farms

The Canadian grocery chain retailer has now partnered with the local provider will use quick response codes. Retailer and grocery store chain, Longo’s, from Ontario, Canada, has announced a partnership with VG Farms to provide local meat to all of its stores, including those under the Market brand, and will use QR codes to help to keep consumers informed. The quick response codes will be used to allow the meat products to be traced back to their sources. The entire Longo’s offering of meat that is raised within the local…

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Mobile commerce may successfully monetize Twitter

John Montgallo
Facebook and Twitter applications mobile apps

Twitter encounters a problem with advertising Twitter is having a problem with advertising and this problem is linked to how many people are actually using the social media platform. Recently, Twitter has become a niche platform, reporting some 255 million monthly active users as of March. By comparison, Facebook reported 1.28 billion monthly active users during the same month. Advertisers are beginning to spend more money on other social media platforms, leaving Twitter behind. The solution to  this problem may lie in the mobile space. Twitter may be testing a…

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