Mobile commerce is beginning to grow in popularity in Germany Yapital, a payments processor based in Germany, has released the results of a new survey conducted on its behalf by TNS Infratest. The survey has gauged the interest that German consumers have in mobile payments. Many consumers have been relying more heavily on their smartphones recently, using these devices to conduct their daily lives more efficiently. As smartphone adoption continues to grow, people are becoming more interested in the concept of mobile commerce. Survey shows that many people are willing…
Read MoreWearable technology can now help women track their kegel workouts
Just as health and fitness trackers were starting to become commonplace, a whole new category has emerged. A new device called the kGoal Pelvic Floor Trainer has just been unveiled that is bringing wearable technology to a whole new level – and certainly to a place where it has never gone before, as it is based on an insertable mobile device that will give women the opportunity to better strengthen their kegel muscles. The designer of the product doesn’t pretend that this is a vital health workout but says that…
Read MoreQR codes to be used by Scan for a new link to the real world
Quick response codes could be the center of a new solution to bring digital and real environments together. Scan, a popular app for reading QR codes which gained a great deal of attention through its appearance on the Shark Tank reality show at the start of this year, is now stepping into the payments and identity ecosystems through the development of a new “Code Wallet”. This new feature is being added to the existing app so that users can store the codes that they have scanned. The new version of…
Read MoreTwitter acquires mobile marketing startup TapCommerce
TapCommerce may help Twitter accomplish its monetization goals Twitter has announced its acquisition of TapCommerce, a mobile marketing startup specializing in mobile retargeting. Twitter has purchased TapCommerce as part of the social network’s ongoing efforts to monetize itself successfully. TapCommerce may be able to assist in this endeavor, as it has worked to engage mobile consumers and provide them with incentives to use particular services and mobile applications for some time. Twitter has not disclosed the amount of money spent on the acquisition, but rumors suggest that it was more…
Read MoreMobile payments may be stuck in a stone age
Mobile commerce is struggling with an inefficient monetization process Mobile commerce is not as successful as it could be and that is because of an inefficient monetization process, according to mobile payments firm Klarna’s Sebastian Siemiatkowski. The firm suggests that digital commerce is in type of “Middle Ages,” while mobile commerce is in a “Stone Age.” While e-commerce has managed to flourish over the past several years, mobile commerce has struggled to find a foothold throughout the world. While the mobile space has seen a significant degree of success, it…
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