Social media marketing helps Reading Rainbow Kickstarter reach record goal

Julie Campbell
reading rainbow levar burton social media marketing

The crowdfunding effort has now achieved the highest number of backers ever for that platform. The grassroots campaign that has made headlines and that spread wildly through social media marketing and sharing, with support from some of the biggest names from Kickstarter and celebrities across the entire spectrum in order to bring back Reading Rainbow in a mobile app format that will be free to classrooms in need across the United States, has now reached well beyond even its highest goals. After reaching its initial basic $1 million goal within…

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Mobile technology achieves astounding growth in Africa

L. Green
africa mobile technology

Innovation is reaching an explosive rate in the continent in a range of different sectors. The massive penetration of mobile technology in Africa, and the unique situation of the economies and cultures throughout its nations have provided a nearly ideal circumstance for innovation in these devices in a tremendous range of sectors from energy to banking and from education to agriculture. These cell phones, smartphones, tablets and other small screen devices are being used to solve widespread problems. According to the publisher and editor of Stuff magazine’s South African version,…

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QR codes added to Edinburgh tram tickets

Sam Lambert
mobile wallet qr codes tickets

Quick response codes will now be making it more convenient to buy and validate fares. Commuters and other passengers who take the new tram service in Edinburgh, Scotland, will now be able to use a specialized mobile app to scan QR codes in order to be able to buy and validate their tickets. This will allow the entire process to occur through the use of the passenger’s smartphone. To be able to use the QR codes to buy and validate their tickets, passengers must first use their smartphones to download…

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Report highlights the growth of mobile commerce in Australia

Jorge Gonzalez
Australian Mobile commerce Trends

More Australians are beginning to embrace mobile commerce and shopping According to a new report from Roy Morgan Research, the number of people participating in mobile commerce in Australia has grown by 448% over the past three years. There are many factors contributing to this growth, including the growing adoption of smartphones and tablets and the increasing interest that retailers are showing in the mobile field. An estimated six in ten Australians currently own smartphones and many of these people are using their mobile devices to shop for and purchase…

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Social media marketing loves the Suarez bite scandal

Julie Campbell
social media marketing puma twitter fifa world cup

Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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