2012 presidential campaign Archives

Augmented reality blends with politics

09/24/201209/24/2012 Stephen Vagus

Politics begins to mesh with technology in the form of augmented reality postcards Augmented reality has broken into the world of politics. Mayor Jim Ronecker of Oldsmar, Florida, recently printed thousands of postcards to show his support for the Republican Party in the coming election. Normally, such actions are par for the course during an election year, but these postcards were very different than those used in the past for the same purpose. Mayor Ronecker’s postcards were embedded with augmented reality experiences that could be unlocked using a smart phone.…

How will mobile effect the presidential campaign in 2012

12/21/2011 Julie Campbell

Among the strongest elements Obama’s 2008 election campaign was the fact that it used innovative and unique new techniques that applied technology to raise funds from large corporations such as CommerceTel Corp., as well as Verizon Communications, Walt Disney, and other U.S. giants. By using these methods to their fullest for the 2012 campaign, Obama should be able to raise $1 billion this time around. This is because campaigns that embrace the potential that technology has to offer will have a notable advantage over its competition. In the last election,…