QR Code Press

Augmented reality to be included in 2013 edition of Guinness Book of World Records

10/31/2012 Stephanie Beck

This brings the book a long way from the black and white paperback it once was. Next year’s edition of the Guinness Book of World Records will have a curious new feature that smartphone users may find appealing, when they view the augmented reality elements of its pages. The copy of the book just appeared this week, showing the book’s new mobile friendliness. The traditional format of the book will use augmented reality for an instant update to complement the latest technologies that are being used on a regular basis…

Between Page and Screen shows how augmented reality can be used to bring print to life

02/08/201202/08/2012 John Montgallo

Print may not be dead, but it has certainly been crippled by the advent of technology. The print industry has been struggling to keep up with the pace of technology, but it has proven difficult to keep up with a media that is undergoing constant change. Technology may not be the outright enemy of the print industry, however, as it can be used to breathe new life into books. Augmented reality can accomplish this feat and as the print industry grows more comfortable with using the technology it understands the…