Tag: android

Mobile marketing has great potential to reach Android users

Stephanie Beck
android

Users of devices based on this operating system are greatly engaged by their smartphones. In line with the data that was just released through the AppOptox platform of Strategy Analytics, which showed that users of Android smartphones are quite engaged with their devices and spend a great deal of time using them, mobile marketing firms are discovering that this time – because there is quite a bit of it – provides them with an increased potential to reach consumers in a meaningful way. The data has suggested that in May…

Read More

Mobile marketing at Android moves ahead of iOS for first time

Jorge Gonzalez
Apple vs Android mobile marketing

Until now, Apple has always held the largest amount of ad traffic, but that has recently changed. According to a recently released quarterly advertising report, while Apple had previously held the undisputed lead in mobile marketing in terms of the amount of ad traffic that it generates from iPhones, Android has now achieved the top position for the first time. For years, the ad traffic from Android smartphones has had nearly no impact on the share from iPhones. There had been a number of different theories put forward to help…

Read More

Easy Tips to Extend the Battery Life of Your Android Smartphone

N. Fong
Android Battery Life

Does the battery on your Android phone continually run low? Do you forget to charge your cell phone at night? Are you missing important calls and messages simply because your battery is dead? If you answered “yes” to any of these questions, you are not alone! Not only is low battery life one of the most common consumer complaints about smartphones, it is also one of the most frustrating. Some users even purchase a new phone simply because the manufacturer promises a longer battery life. In most cases, this is…

Read More

Android vs. iPhone: Which is Right for You?

N. Fong
iphone or android mobile phone subsidies

The Android vs. iPhone rivalry is one for the ages, right in line with the PC vs. Mac discussion. If you have techie friends, it would be a good idea not to bring the rivalry up at a bar as a heated debate will ensue and your evening could very well be ruined. Both Android and iPhone have their rabid supporters – customers who have drunk the Kool-Aid – and it is pretty much useless to get credible information from them. For these people the iPhone is either the greatest…

Read More

How to Use Your Android Phone Safely

N. Fong
android smartphone market

Google’s Android operating system is more popular than ever. Unfortunately, Android’s open source architecture and substantial market share have made it a continuing target of malware attacks. According to a recent report by Trend Micro, 79% of all malware threats affect Android. In fact, they report that there have been over a million of these threats in the first nine months of 2013 alone. While some of the statistics may be alarming, there is no reason for Android users to give up their devices. By following some prudent steps, you…

Read More