Businesses prepare as consumers increasingly shop with smartphones

Mobile Marketing Statistics

Over the next few years, Google will be leading a dramatic change in the way that data is integrated across offline purchasing behavior as a result of online marketing efforts. As technologies such as near field communication (NFC) chips have become available in mobile phone powered by Android, new products such as Google Wallet have become possible. Google may also choose to follow in the footsteps of other startups such as Punchd, Shopkick, Placecast and Foursquare. Forrester Research is indicating that the web is currently driving five times its measurable…

Read More

Research shows Android to surpass Apple in downloaded apps for first time

Apple vs Android mobile marketing

Ovum, a research firm, has announced that Android will be overtaking apple in the number of downloaded applications for the first time in the history of the companies. The research has indicated that by the end of this year, Android will have achieved 8.1 billion downloads, when compared to 6 billion downloads that will have been made through iOS mobile devices manufactured by Apple. This reflects a tremendous year of growth for both platforms, as last year’s download totals were 1.4 billion for Android and 2.7 billion for Apple iOS…

Read More

How closely will the Amazon Kindle tablet resemble the iPad?

Jeff Bezos, CEO of Amazon technology news

Information about the latest Amazon Kindle tablet has been leaked, providing insight into what can be expected from its upcoming release. As far as the unofficially released information has indicated, the device will be a 7 inch color touch screen which will not have any physical buttons. Its operating system was built on a foundation of an older version of Android which was then constructed into a wholly new interface that is fully integrated with the apps from Amazon such as the MP3 Cloud Player, the Kindle Reader, the Amazon…

Read More

Developers of Android apps can create products for Google TV ahead of 2011’s upcoming hardware

Google

Google has announced a new preview version of its Android Software Development Kit (SDK) Google TV add-on, which is a software element that will give developers the ability to create apps for Google TV. Google TV for Android has been in operation since October 2010, and was met with a great deal of hype. That launch included significant hardware partners such as Logitech, Dish Network, Sony, and Intel. That said, retail sales weren’t quite what had been hoped for. The purpose of Google TV was to join the internet and…

Read More

Google’s acquisition of Motorola may sour its Android deals

Google News

Google has recently purchased Motorola for $12.5 billion in order to obtain a greater amount of intellectual property; however, experts are wondering if this will make its Android partners feel as though it is more competition and less of an ally. According to Google, the Motorola company will maintain its function as a separate organization. However, other manufacturers of handsets such as HTC and Samsung Electronics may still see this as a form of competitive threat. Analyst Michael Gartenberg from Gartner explained that no matter how Google describes its relationship…

Read More