Tag: ar

Virtual and augmented reality market is on the edge of an explosion

Stephanie Beck
Android Pokemon Go augmented reality market

A new report forecasted an annual doubling in spending for AR and VR technology from now through 2021. The International Data Company released a report focused on the future of the virtual and augmented reality market. It predicts that global spending on VR and AR technology will double each year from now through 2021. That prediction is not at all limited to the sale of games and headsets but goes far beyond in the tech’s uses. The virtual and augmented reality market is still exceptionally young but is preparing to…

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Augmented reality content now available in latest Taylor Swift album

Julie Campbell
Taylor swift augmented reality

The singer’s mobile app provides exclusive additional features to “Red”. The leading augmented reality platform, Aurasma, has joined with Big Machine Records for the release of the latest release by Taylor Swift, which will now reveal exclusive AR video content to tablet and smartphone users who view the “Red” album using the singer’s app. The only way that this bonus material can be seen is through the viewfinder when the app is running. The additional augmented reality content includes a video of Taylor Swift, who discusses the inspiration behind the…

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Augmented reality study predicts billions of app downloads by 2017

Julie Campbell
Mobile Commerce sales

In 2013 alone, the study forecasts mcommerce revenue of $300 million from AR. A new report has been released to reveal the findings of a study about the use of augmented reality from now through 2017. What it revealed was that the technology is rapidly on the rise and that it has a great deal of potential. It predicted that by the year 2017, there will have been around 2.5 billion annual downloads of augmented reality applications on smartphones and tablets. Moreover, it also forecasted that it will generate revenue…

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Augmented reality kiosk designed to draw attention to sporting goods shop

John Montgallo
Augmented reality and technology Shopping trends

The store is working with a technology provider to use iPads for a unique AR experience for shoppers. ArmorActive, an enterprise level tablet solutions company, has partnered with a Utah sporting goods store, Scheels, in order to implement an augmented reality iPad kiosk in its location in Sandy, to provide shoppers with a unique experience while they consider their purchases. The kiosk is made up of many different elements to create an AR experience for customers. The press release distributed by ArmorActive has described the augmented reality kiosk as having…

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Augmented reality to be included in 2013 edition of Guinness Book of World Records

Stephanie Beck
augmented reality book

This brings the book a long way from the black and white paperback it once was. Next year’s edition of the Guinness Book of World Records will have a curious new feature that smartphone users may find appealing, when they view the augmented reality elements of its pages. The copy of the book just appeared this week, showing the book’s new mobile friendliness. The traditional format of the book will use augmented reality for an instant update to complement the latest technologies that are being used on a regular basis…

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