QR Code Press

Blippar’s new augmented reality platform a big hit with brand and media owners

02/29/201202/29/2012 Jorge Gonzalez

Augmented reality developer Blippar has announced the launch of its new “Blipp to Buy” platform. The service is open to brand and media owners who are looking to inject their business with more interactivity for the sake of consumers. Blippar has long been a believer in the impact augmented reality can have for businesses and claims that adopting the technology can help companies reach out to the next generation of tech-savvy consumer. The platform has undergone extensive trials in the United Kingdom and Blippar believes that it is now ready…

Texas Instruments shows off new OMAP 5 platform at the Mobile World Congress in Spain

02/27/201202/27/2012 Stephen Vagus

Texas Instruments Incorporated (TI), a global technology development company, has big plans for augmented reality and will be showing of the latest version of its OMAP mobile processors at the Mobile World Congress conference this week in Barcelona, Spain. The company’s OMAP 5 platform, the latest development to their popular line of processors, will incorporate several new technologies that will make it one of the most powerful and versatile processors available. TI believes that the OMAP 5 will show people a new side of augmented reality that could change their…

AR glasses are not good enough, may take years to produce practical hardware for the technology

09/18/2011 L. Green

Augmented reality technology may have come a long way, but the hardware associated with it is beginning to fall behind. AR is a growing craze in the mobile realm, but the technology is often used as a gimmick for games or other forms of fleeting entertainment. Smart phones can be used as an augmented reality visor of sorts, but holding a phone up for extended periods of time to get a glimpse of a digital display can be cumbersome. Eyewear, such as glasses and contact lenses, however, can unlock the…

Augmented reality computing takes a leap forward with the Iris tablet PC

08/29/201108/29/2011 Jesse Collins

As augmented reality begins to become more defined, focus is shifting aware from the software and towards the hardware. AR technology is nothing new, but its use has been limited in the past due to the fact that most computer systems could not handle the high demands of the technology. Now, however, more designers and engineers are creating devices capable of utilizing augmented reality to its full potential. AR may be poised for a major leap forward with a new device that is reminiscent to what would be seen in…

Pearl Media combines QR codes with NFC and augmented reality to make a fully interactive crime scene

08/14/201108/14/2011 John Montgallo

Mobile technology has come a long way, growing more advanced and capable in dealing with everyday routines as time passes. QR codes, NFC and augmented reality technology are three of the most promising technologies to emerge from the mobile industry. Each has been used for a myriad of purposes ranging from marketing to entertainment and information distribution, and have been shown to synergize well when used together. Companies, and consumers, often favor one of these technologies over the other, however, claiming their superiority based upon arbitrary value. This practice belies…