Tag: ar

Electronic Entertainment Expo 2011

Sam Lambert
Electronic Entertainment Expo 2011

One of the biggest events in the gaming industry is coming this week. The Electronic Entertainment Expo, also known as E3, had long been an occasion in which game developers from all over the world showcase their latest and greatest productions. Sony is looking to make waves at this year’s E3 with their new handheld gaming platform, the Sony NGP. There is a lot of hype surrounding the NGP because of its use of augmented reality. Other big name game companies have tried their hand with augmented reality in the…

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Fast cars and fast print ads

John Montgallo

With QR codes and other mobile marketing strategies gaining traction, many are wondering what role interactive technologies will play in the future. Many companies, both big and small, all over the world are taking advantage of new trends in the advertising industry, hoping to turn people’s use of smart phones into patronage. While QR codes seem to be the weapon of choice for many of today’s advertisers, there are a growing number of print publications using the codes for a different purpose altogether. The print and digital worlds are often…

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Huge potential for the little guy with augmented reality marketing

L. Green
An Example of Augmented Reality Capabilities with a Wikitude App

  Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…

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The A War…Apple vs. Android: A fight for first place

Jesse Collins
Apple vs Android mobile marketing

Android technology may be overtaking Apple by 2012. IT and technology experts who attended the Droidcon developers’ summit in Berlin last week, are confident that Android has what it takes to be the new number one. Android is the open source software developed by Google. In the last three years Apple has sold more than 85 million iPhones and iPod touch devices. Statistics from late 2010 show that Google’s Android phones rose in sales so rapidly, they outsold Apple handsets for the first time on record. Google’s phones made up…

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Augmented reality helps travelers around the airport

Stephanie Beck

If you happen to be flying to Copenhagen, you might want to try out their new Augmented Reality (AR) application for Smartphone’s.  The application will help guide you through the airport terminal, making it easier to find your flight gate; it can also give you information about shops you’re around, and places in the airport to eat at. Augmented reality isn’t exactly new, but the advancements in technology have allowed it to progress rapidly. It is basically, reality; plus enhancements. It gives a live view of the physical environment you’re…

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