MIT and The Smithsonian Institution have teamed together to create an interactive, eight week, scientific mystery. Kids age 10 1/2 to 14 years old can participate in this augmented reality video game. The game is called Vanished, and can be played on line or offline. It requires the junior scientists to work together to solve riddles, puzzles, and other online challenges, to solve one of the world’s biggest mysteries. This event was designed in an attempt to renew a dwindling interest in science. A study has revealed that school kids…
Read MoreTag: ar
Augmented Reality Marketing Service Expands
Stepping into a virtual world is so yesterday. We have moved on to bigger things; like bringing an augmented world into our realm. Augmented Reality (AR) is the new buzz word. Augmented Reality is a term used for an indirect or live view of the physical (real world) environment, with sensory graphics or sound input added to the view. It’s worth over 5 million in funding to one company. Total Immersion is a company founded in France over ten years ago, and they just received over 5 million dollars…
Read MoreCool New Red Bull Augmented Reality App Released
Red Bull recently launched an all new augmented reality racing app for iPhone and iPod Touch users which is its first ever mobile gaming app for the said gadgets. The mobile app takes users to newer heights, introducing the newest features in racing games. The Red Bull Augmented Racing that instead of just using a user to play the game, it enables the player to design his own virtual track. Although most racing games allows players to do such, Red Bull does it in a different way. Red Bull cans…
Read MoreQR and AR make for great bedfellows
Daqri, a company that specializes in generating QR codes, has announced that they have entered the private beta phase of their latest venture to combine QR codes with augmented reality. Daqri is building this new platform to be the QR equivalent of YouTube. The company made the announcement at the Launch Conference in San Francisco. Users upload snippets of content, which Daqri then attributes with a code. With augmented reality programs, such as Wordlens, aiming a smart phone at the codes will display the content in real time. The content…
Read MoreQR vs. AR: Let’s get ready to RUMBLE!
QR codes have seen a string of unabashed successes in the U.S. and other nations with relatively no competition. With their ease of use, quick implementation and cost-effectiveness, there seems to be no viable alternative in the mobile technology sector. The main competitor, however, may be laying in wait as QR codes begin to see a growing trend of people shying away from them. Though smart phone usage is expected to make tremendous leaps this year, some are still weary of using scanners to interact with the 2d barcode. While…
Read More