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Macy’s takes a new approach to shopping online with the help of augmented reality

10/08/201110/08/2011 Sam Lambert

When shopping for clothes online, it can be tricky to find the right fit. Retailers do well to show how their clothes fit on models, but this often presents a less-than-accurate representation of the average consumer. Macy’s is taking a new approach to this by adopting augmented reality. Augmented reality has been used by retailers in the past to present consumers with a virtual fitting room, allowing them to try on digital clothing. Macy’s new AR system will help consumers find the best fit for their body and the company…

Mimvi prepares to launch new discovery application powered by augmented reality.

09/27/201109/27/2011 Jennifer Goula

Mimvi Inc., a developer of mobile applications for smart phones, has entered the arena of augmented reality with a new product that it hopes will change the face of Internet discovery. The company is known for its innovative discovery technology, which is a form of search engine, that combs through data and suggests content that users may find interesting. The company has been exploring the world of augmented reality for several months now and has produced new discovery technology that will make use of AR. Called Project Jupiter by developers,…

Volkswagen augmented reality marketing campaign a resounding success!

09/15/2011 Stephen Vagus

Volkswagen recently launched a new marketing campaign which was completely centered around augmented reality. The automaker has shown remarkable prowess with online and interactive technologies in the past, and their latest venture into the realm of augmented reality only proves their mastery of the medium. This past July, the automaker introduced their AR advertisements to consumers through several magazines. The advertisement could be removed from the magazine and used to launch an augmented reality program that would allow users to participate in a virtual race. Participants were put inside one…

Electronic invites get injected with high technology

09/11/201109/11/2011 John Montgallo

Electronic invites were all the rage when the Internet was still young, but have fallen out of fashion as technology has evolved. Now, sending event invites to friends and family over the Internet has been streamlined by sites like Facebook, but iapps24, a mobile application developer, is looking to make electronic invites more innovative. The company has developed a new app for the iPhone, Android and Blackberry platforms that uses augmented reality to provide invitees detailed directions to the location of events. Events of any scale can be difficult to…

New augmented reality platform seeks to bring new life to the world of board games

09/01/201109/01/2011 Jennifer Goula

A new augmented reality project seeks to bring new life to board games through the use of technology. In bygone years, board games and other strategy-based games were a reliable form of entertainment. As technology grew to encompass the whole of society, people turned to more convenient forms of entertainment such as online games and surfing the Internet. While technology struck a grievous blow to the world of turn-based games, it may also be the one thing that can bring the industry back from the brink of obsolescence. OggBoard, a…