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Russian government makes use of augmented reality to teach drivers a somber lesson

08/17/201108/17/2011 John Montgallo

The Russian government is taking bold steps to ensure road safety. Moscow, the nation’s capital, has been plagued with an overabundance of road accidents recently, leading officials to launch a new initiative to raise awareness. The Russian Ministry of Transport has developed a new mobile application that leverages augmented reality for the sake of safety awareness. The transit authority has decided to take a much more somber approach to the issue than simply teaching citizens about the rules of the road. The government is instead showing them where people have…

Augmented reality finds a home with McDonald’s Smurfs mobile promotion

08/05/201104/13/2014 Jennifer Goula

McDonald’s has tapped into cutting edge mobile advertising technology in order to boost its sales of Happy Meals by engaging consumers with an augmented reality campaign for the Smurfs movie toys, as well as mobile check-ins. The Smurfs augmented reality promotion is being run throughout North America, Europe, Britain, Latin America, and Brazil. This mobile marketing campaign also includes an extensive happy meal program from around the world that encourages customers to be more environmentally conscious and to enjoy the taste and benefits of veggies and fruits. According to McDonald’s…

Layar Vision takes AR browsing to the next level by allowing users to transform their environments

08/05/2011 Jesse Collins

Layar, one of the largest augmented reality browsing platforms in the world, has released a new application that will expand the use of augmented reality. AR has been steadily gaining popularity for its ability to create dynamic experience for mobile users. The technology has, thus far, been used primarily for marketing, but Layar has opened up a new venue for the technology in the form of AR browsing. The new product, called Layar Vision, will expand upon the foundation laid by the original Layar platform. The original Layar platform can…

Autonomy, makers of the popular Aurasma AR platform, report growth since the applications launch

07/31/2011 Stephen Vagus

Augmented reality is gaining traction all over the world. AR has captured the interest of businesses looking to embolden their presence in a world that is growing more integrated with technology. Autonomy, a technology company known for its innovative products, has been something of a pioneer in this field with their new AR platform Aurasma. Since its release back in May of this year, Aurasma has drawn the attention of several big-name companies, including Nokia. Aurasma has garnered acclaim for its advanced use of augmented reality. In using the platform,…

Augmented reality app replaces ads in New York City with art

07/30/201107/30/2011 Stephen Vagus

New York City has always boasted of a robust art scene. Ambitious artists from all over the world often travel to the city to make a name for themselves in one of the most influential places on the planet. However, it can be difficult to display art in the city, as most of the space available is monopolized by advertisements. Given that street art is often considered a form of vandalism, the Public Ad Campaign, an anti-ad group of artists, have developed a new mobile app that allows artists to…