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SapientNitro looks to help smokers quit by showing them their own damaged lungs

07/27/201107/27/2011 Stephen Vagus

SapientNitro, an interactive marketing and creative design firm, has been working on a new augmented reality application that helps smokers see what is at work in their bodies. The app is designed to help smokers quit by showing them the damage they are doing to their lungs. Augmented reality would serve this purpose well, as the technology allows for interactive displays of information that can be made aesthetically striking. The app, called AR Lungs, may be the next tool used for smoking cessation. The app displays a medically accurate set…

Augmented reality takes virtual tourism to a new level

07/09/201107/09/2011 L. Green

Many wish that they could travel more but are unable to do so for a variety of reasons. Augmented reality may hold the solution, as Tour Wrist, a mobile marketing company offering high-quality virtual tours, is eager to show with its latest mobile application. Virtual tours are quite popular in the real estate business. Indeed, Tour Wrist has worked in that industry for several years, providing highly detailed tours. The company’s app, bearing the same name as the company itself, will not be showing off tours of homes. Rather, smart…

The National History Museum adopts augmented reality to bring history to life

06/22/2011 Stephen Vagus

The Natural History Museum in London, UK, has made its new Darwin Building open to the public. The latest addition to the museum, the Darwin Building houses a vast array of specimens from all over the world. While these displays of biology have been capturing the interest of visitors, the Attenborough Studio, which is housed in the Darwin Building, is offering visitors an experience they will not soon forget. The experience comes in the form of augmented reality. Visitors to the Attenborough Studio are usually treated to films and live…

String Labs launches new AR platform, hopes to take AR to the next level

06/19/2011 Sam Lambert

String Labs, a promising technology startup specializing in augmented reality, has launched their flagship AR product dubbed String. The company claims that it is the most powerful and efficient AR product available for the iOS platform. Perhaps one of the most promising aspects of the projects is its capability to interface with the Microsoft Kinect. The Kinect has been a subject of interest for developers of AR technology for its sophisticated motion capture abilities. The company is also releasing an SDK for any developer willing to expand and tweak the…

What part of the puzzle does AR fit in?

04/22/201104/22/2011 Jennifer Goula

The rate at which mobile device popularity grew was beyond what most had predicted or expected. The growth and use exploded, and since then developers have been on overtime, trying to keep pace with our demands for more. One product that is finally gaining some traction is augmented reality (AR) applications. Augmented reality (AR) has been around for quite some time, but applications and programs just recently began to get attention. AR is a live direct or indirect view of the physical, real world environment, with computer graphics (or…