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Augmented reality mobile app from Google boosts user capabilities

10/02/201409/29/2014 Jennifer Goula

The Ingress game is now giving its players the opportunity to create custom missions. The Google augmented reality game app called Ingress, that has achieved considerable attention in certain specific geographical areas is now expanding its possibilities and is enhancing its experience for users through the addition of more features. The Ingress game causes its players to have to choose from between two factions and capture portals. The augmented reality component of the game places these virtual portals in actual places in real life in many different cities. The two…

Augmented reality toy from Lego enhances traditional experience

08/20/201408/18/2014 Julie Campbell

The new AR tech companion app brings an entirely new level to play time with these plastic building blocks. Lego has fully embraced augmented reality technology with the development of its new Fusion sets, some of which are already available on store shelves and more of which are likely to create quite a splash during the holiday shopping season. There are already three Lego Fusion sets that are available, with at least one more that is on the way. The new augmented reality experience allows children of all ages to…

Augmented reality game from Google launched for iOS

07/16/201407/14/2014 Jesse Collins

The popular Ingress game for Android devices has now quietly been released for Apple smartphones and tablets. Google has now quietly released that its augmented reality game called Ingress will now finally be available to owners of iPhones and iPads, as it has now been launched in an iOS compatible game app. The Android version of the mobile game has been openly available since December. Though that release of the augmented reality game had come with an official announcement and quite a bit of excitement – after its invitation only…

Augmented reality pilot to boost Walgreens customer loyalty

07/08/201407/05/2014 Stephanie Beck

mobile commerce mhealth augmented reality app walgreens

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order to use the augmented reality, the Walgreens loyalty app partner, Aisle411, is…

Augmented reality translation app developer bought by Google

05/20/201405/19/2014 L. Green

Augmented reality translation app World Lens

The World Lens application and its language packs are now available for free. Google has now announced that it has picked up the impressive World Lens augmented reality translation app, which is considered to be one of the most forward thinking applications that have been released in quite a while. The well known mobile app was developed by Quest Visual, now owned by the tech giant. Quest Visual announced on its own website that it has now been acquired by Google. Its augmented reality translation app is now available for…