QR Code Press

Augmented reality mobile app makes learning more fun

05/09/201405/07/2014 Sam Lambert

Historic sites can use the application to enhance the experience for children visiting the locations. A team of researchers from Virginia Tech have now developed an augmented reality app that will help to boost the learning experience for school children who are visiting various historic sites. The mobile application is currently being tested so that it can provide kids with a more interactive experience. The key to the app is in the augmented reality experience that it provides. This uses a viewing screen – such as a tablet or a…

QR codes scanner brought to Google Glass by Layar

03/24/201403/22/2014 Jorge Gonzalez

The company has also added to the augmented reality experience for the wearable technology. One of the first businesses that ever brought augmented reality to mobile devices such as smartphones and tablets has now set its sights on Google Glass and is expanding its app to allow QR codes to be scanned, as well. This beta app will have a number of different elements and features, primarily based on AR tech. The new app will now make it easier for QR codes to be scanned while wearing Google Glass, but…

Augmented reality game from Google to leave beta soon

11/07/201311/04/2013 Julie Campbell

Ingress has already become very popular and it will experience its official launch on December 14. The augmented reality game called Ingress, from Niantic Labs at Google has been available to mobile gamers in the beta form for just over a year, during which time it has become quite popular. Last Friday, the game eliminated its requirement for invitations in order to add players. Now, Niantic has revealed that this augmented reality game will lose its beta status and move on as a full scale experience on December 14, 2013.…

Tesco embraces augmented reality

10/03/201309/30/2013 Sam Lambert

QR codes and Augmented Reality Campaign for Tesco

Updated application taps into the power of augmented reality UK retail giant Tesco has made an update to its Tesco Discover application. The application was designed to improve the shopping experience for consumers and has been relatively popular among tech-savvy people throughout the United Kingdom. Now, the application will leverage augmented reality to further enhance the shopping experience. Using the application, shoppers will be able to access a wide range of dynamic augmented reality content that is designed to provide consumers with information and entertainment. Mobile shopping is becoming commonplace…

Augmented reality application launched by Häagen-Dazs

08/20/201308/17/2013 Stephen Vagus

haagen dazs augmented reality food marketing

Ice cream-maker launches augmented reality concerto Acclaimed ice cream-maker Häagen-Dazs has released a new augmented reality application. The application is called “Concerto Timer” and is meant to provide consumers with a virtual violin concerto while they wait for their ice cream to reach an ideal temperature and consistency. The virtual melody lasts for two minutes, the time Häagen-Dazs suggests it takes for ice cream to achieve an ideal state. This virtual concerto can be activated by using the application to scan the lid of Häagen-Dazs products. Augmented reality could have…