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Augmented reality campaign unveiled by Pizza Hut Middle East

12/08/201212/05/2012 Sam Lambert

The fast food chain has launched a new app that takes advantage of AR technology. Pizza Hut Middle East has just announced the launch of the first augmented reality mobile app in the region’s Quick Service Restaurant industry, in order to help spread the word about the company’s Family Box, while targeting a youthful and tech savvy market. The app has been created through the use of Ogle technology, which has been making mcommerce news. That company just announced its own launch at the GITEX 2012 in Dubai. That consumer…

Augmented reality content now available in latest Taylor Swift album

11/14/201211/14/2012 Julie Campbell

The singer’s mobile app provides exclusive additional features to “Red”. The leading augmented reality platform, Aurasma, has joined with Big Machine Records for the release of the latest release by Taylor Swift, which will now reveal exclusive AR video content to tablet and smartphone users who view the “Red” album using the singer’s app. The only way that this bonus material can be seen is through the viewfinder when the app is running. The additional augmented reality content includes a video of Taylor Swift, who discusses the inspiration behind the…

Augmented reality to be included in 2013 edition of Guinness Book of World Records

10/31/2012 Stephanie Beck

This brings the book a long way from the black and white paperback it once was. Next year’s edition of the Guinness Book of World Records will have a curious new feature that smartphone users may find appealing, when they view the augmented reality elements of its pages. The copy of the book just appeared this week, showing the book’s new mobile friendliness. The traditional format of the book will use augmented reality for an instant update to complement the latest technologies that are being used on a regular basis…

ARART brings masterwork art to life

10/17/201210/17/2012 Stephen Vagus

ARART brings new depth to acclaimed works of art Masterful works of art have always had a way of impacting people in a profound manner. Some of the most well-known painters, such as Vincent van Gogh and Leonardo da Vinci, have been able to inspire wonderment in people all over the world. Now, a new mobile application from three Japanese artists called ARART aims to bring these paintings to life in a very literal way. ARART uses augmented reality technology to turn acclaimed paintings into animated experiences. Japanese artists…

Guess Watches launches augmented reality application

10/07/201210/06/2012 Sam Lambert

Guess Watches looks to engage consumers through augmented reality Acclaimed watch brand Guess Watches has announced the release of a new application for the iPad and iPhone that the company claims is the first of its kind. The application is designed to keep the company in touch with consumers and provide them with services related to Guess Watches. This is accomplished through the use of augmented reality and piece of software called Guess Live. The application was officially launched this week at the Guess Watches store on Regent Street in…