QR Code Press

Aurasma and Bandai partner to bring augmented reality to toy packaging

01/27/201201/27/2012 John Montgallo

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new approach will be a bit hit with kids as it takes the toys out of…

Technology company announces new line of children’s books and toys that make use of augmented reality

01/25/201201/26/2012 Jesse Collins

Digital Tech Frontier, a technology company with more than fifteen years experience in innovative concepts and their associated technologies, has announced a new line of products aimed at children. The line is called Popar Toys and combines augmented reality with children’s books and other toys. The company plans to debut their first products at the upcoming New York Toy Fair, but has released some information regarding the new venture. The company claims that the new products will help kids learn as well as keep them entertained for hours on end.…

Nestle to launch new augmented reality campaign later this month

01/17/2012 Stephen Vagus

Nestle has made a major change to its market research budget, putting a major focus on contests and games. The famed food company is preparing to launch a new crowdsourced campaign that will help it find four new flavors for their popular Kit Kat brand of candy. The new campaign will reflect the change in Nestle’s marketing focus as it will task consumers with determining what these four flavors will be. To accomplish this, the company is adopting augmented reality. The company has built an augmented reality experience and affixed…

Domino’s Pizza uses augmented reality offers to boost food sales

01/04/2012 Jorge Gonzalez

Domino’s Pizza, which has already been testing the waters of mobile marketing for some time now, has started a new campaign that includes the use of augmented reality, to add a whole new dimension to its latest 555 pizza offer. To be able to offer smartphone users the augmented reality experience, Domino’s used the Blippar app. It is now available on posters at over 6,000 locations across the U.K. According to the Domino’s Pizza multimedia manager, Nick Dutch, the new 6-sheet posters let the company advertise their 555 deal, as…

Augmented reality developer Metaio releases new development tools for free

12/30/201112/30/2011 Jorge Gonzalez

Metaio, a German augmented reality developer, has recently released a sleuth of new software development kits (SDK) that will help users build their own augmented reality experience. The company has emerged as a formidable force in the augmented reality industry in recent years and believes that now is the time for more people to begin adopting the technology. Augmented reality can be a costly technology, however, as the software required to operate it is fairly advanced. Metaio’s new SDK’s are a first for the industry as they are completely free…