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Augmented reality on the verge of becoming a mainstream technology

12/04/201112/04/2011 Stephen Vagus

Once upon a time, augmented reality was considered little more than a novelty. Now, however, it is becoming one of the most promising technologies in the world. More companies are working to build their business around augmented reality, hoping to capitalize on the growing interest in AR amongst consumers. Though the technology is still in a fledgling state, Claire Boonstra, co-founder of Layar, one of the world’s most innovative AR companies, says that it is on the cusp of becoming a mainstream phenomenon. The sudden interest surrounding augmented reality is…

Mazda adopts augmented reality for new marketing campaign

11/26/201111/26/2011 Stephanie Beck

Japanese automaker Mazda is taking a step into augmented reality with a new marketing campaign. The company has long fought to be on the cutting edge of technologies and believes that augmented reality is the next step in marketing and, on a larger scale, consumer engagement. Mazda’s new campaign can be found in magazines such as Wheels, Men’s Health and Fishing World. Each ad will feature an augmented reality video that can be activated by a smart phone. The auto industry has become enamored by augmented reality recently. The technology…

Major marketing collaboration in the UK looks to promote augmented reality technology

11/26/201111/26/2011 Stephen Vagus

For artists and designers, augmented reality is becoming a very powerful tool. In the UK, several musicians, and advertising firm and a mobile app developer have teamed to participate in the latest campaign from energy drink company Lucozade Energy. The company has a keen interest in augmented reality, believing that the technology will help them reach consumers in a more dynamic way. The campaign seeks to combine artistic expression with interactivity, using augmented reality to make everything engaging. Billington Cartmell, the advertising firm in charge of the campaign, is building…

Workers receive remote guidance through wearable AR

11/21/201111/21/2011 Julie Campbell

Yet another use for augmented reality has been discovered by a research team from the National Institute of Advanced Industrial Science and Technology (AIST) in Japan. This team of researchers has come up with an augmented reality guidance system that can provide new hires or inexperienced workers with remote guidance that can help to improve their performance in navigating challenging situations. The system is currently in a prototype stage of development, but it works by making it possible for a worker’s first-person perspective to be shared while within a difficult…

Macy’s “Believe” campaign uses augmented reality in 2011

11/21/201111/21/2011 Jesse Collins

Macy’s has announced the start to its annual “Believe” campaign, which runs in stores across the country to support the Make-A-Wish Foundation charity, and this year, it will include augmented reality. It has designed its campaign this year to follow the successes of the first three years when it brought in over four million letters. This year, it will once again be welcoming its customers to write letters to Santa and mail them to Macy’s to help the charity. What is different this year, though, is that there will be…