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Commonwealth Bank sees major rise in NFC payments in Australia, Telsyte suggests merchants will be slow to warm to mobile commerce

03/26/201203/25/2012 Stephen Vagus

Mobile commerce is gaining momentum in Australia, according to The Commonwealth Bank, the country’s largest financial institution. The bank announced this week that mobile payments have more than quadrupled in the last year, logging more than 1.3 million transactions during December alone. The bank notes that the availability of NFC applications has also risen by 30,000 over the same time period. This indicates that mobile commerce may be gaining ground with consumers in Australia, but research firm Telsyte claims that the concept is not very popular with merchants. Mobile commerce…

Forrester Research outlines mobile behaviors of Australians

12/10/201112/10/2011 Jesse Collins

Forrester has released the results of its most recent research which shined some light on the mobile behaviors of Australian consumers, and outlined the primary usage segments that will allow businesses to get the most out of their mobile marketing and m-commerce. The report containing the results was entitled “Mobile Telegraphics: Australian Online Shoppers” and it both identified the kind of mobile consumers in the country and made suggestions for companies who would use this information to improve their mobile campaigns. Among the mobile trends highlighted in the document are:…