Tag: college students

QR codes used for awareness campaign but students not scanning

Jorge Gonzalez
Abilene Christian University Jacob's Statue

QR codes are quite popular with marketers these days. With the rise of mobile technology, the codes have emerged as one of the best methods available for advertisers to engage consumers. Many businesses make use of the codes for this purpose as well as to raise awareness for their various endeavors. However, the codes are struggling to gain traction with students, few of whom recognize the codes. Even fewer of them can find the codes useful in any way. The codes have been used on a number of university campuses…

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Why do schools like QR codes so much?

Jesse Collins

QR codes have made their way to the campuses of Abilene Christian University. On Tuesday, students were offered a free barcode scanning app for their smart phones, encouraging students to take advantage of the new codes riddled throughout the campus. The codes are allowing students to access digital content on their mobile devices and will help them connect with fellow students. The codes will also be used to promote school events. The school’s library has already implemented the codes as a way to give students additional access to the facility’s…

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A scan of university life

Sam Lambert

Universities are looking for some new ways to promote themselves as society becomes increasingly entangled with technology. More people are using smart phones than ever in the past, and leaders at the University of Wisconsin want to take advantage of that fact by using QR codes to enthrall potential students as well as pave the way for local businesses to engage the community. The University will be hosting a preview day for prospective students in the coming weeks. The event will display the culture of the University as well as…

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QR codes greet potential and new university students

Sam Lambert

University of Guelph, Ontario, Canada- Applicants and current students have enjoyed the ease and functionality of the QR codes in their dealings in and around the campus. The said institution is among the first ones to adopt and utilize the technology for incoming students and those currently taking courses. With most of the students owning smart phones, it is a very effective means of dispersing information and campaign drives.  University applicants checking out their handbook for course outline and class schedules would be able to scan QR codes through their…

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