QR Code Press

SIA Central Europe works to promote NFC technology and mobile commerce

05/28/201205/28/2012 Stephen Vagus

Europe continues to be a hot bed for mobile commerce Mobile commerce and NFC technology has been gaining momentum in Europe over the past several months. As more banks and other financial institutions adopt NFC technology, the demand for mobile payments is growing. Telecommunications companies have been responding to this growing interest by developing more NFC-enabled mobile devices. This is not enough for SIA Central Europe, a leading financial services company, however, the company is working to bring more innovation to the burgeoning mobile commerce industry. Company believes that mobile commerce…

European Commission launches lengthy probe into cell phone operators’ mobile payment service bid

04/16/201204/16/2012 Julie Campbell

The European Commission has announced its decision to launch an extensive antitrust investigation – which will probably continue until the end of August – into the joint mobile payment venture of the largest mobile phone operators in Britain. This probe is in response to concerns that had been raised over its ability to hold back innovation. It is believed that the investigation will deal a sizeable blow to the hopes of the operators to gain rapid approval and adoption for its advertising and mobile payment systems which had been labeled…

QR code use broadens in Europe through creative applications

01/21/2012 Jesse Collins

Augmented reality technology being used in entertainment industry by eone plus

Though the adoption of QR codes has been a slow one among American consumers, the use of these barcodes is growing much more quickly in Europe where there have been a number of wide scale creative and practical applications for them. Eurosport, the top sports channel, for example, has launched a Europe-wide campaign that will be utilizing QR codes on air in order to encourage smartphone and tablet using fans to use their mobile devices to access content. This is the first time that the Eurosport Group has taken this…

Consumers in Europe view 2012 as the start of mainstream contactless mobile payments

01/01/201212/31/2011 Jennifer Goula

NFC Technology in transportation - Mobile Payments London

The results of the quarterly Contactless Barometer study, performed for the second time by Visa Europe, have now been released, and they have shown that Europeans feel that these mobile payments have reached a tipping point and will start to become mainstream next year. The research involved the participation of 1,700 people who took part in a survey that examined the perceptions of individuals in Poland, Turkey, and the United Kingdom regarding contactless technology. It also utilized in-depth panel sessions with approximately 500 people who already own contactless cards. The…

Consistent growth of mobile advertising and marketing in Europe

10/26/201110/26/2011 Julie Campbell

A new report issued by companiesandmarkets.com has shown that the market for mobile marketing and advertising will have reached nearly $37.5 billion by the year 2012, which would mean a compound annual growth rate (CAGR) of 15 percent. The skyrocketing popularity of smartphones and tablets worldwide are an important contributing factor to the solid growth of European mobile advertising and marketing, which is predicted to continue well beyond the forecast period that reaches 2020. It is believed that by then, the market worldwide for mobile advertising and marketing will have…