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Play Store adware crackdown drops 600 Android apps from the marketplace

02/25/202002/21/2020 Stephanie Beck

Google has taken down hundreds of mobile applications and has banned several developers. Google has launched a massive adware crackdown, removing 600 Android apps and banning developers who were using out-of-application ads to send users spam. The effort was made to help slash the number of abusive Android developers breaking Play Store regulations. The adware crackdown was meant primarily to remove the apps and their developers when out-of-application ads were used for spamming users. An out-of-app ad is one with origins in one application but that will be displayed on…

Mobile game advertising to benefit from new strategic partnership

08/03/201808/02/2018 Jennifer Goula

Mobile Game Advertising Partnership - Business Deal - Handshake

Google and Unity have teamed up to give mobile game ads a boost. A strategic partnership between Google’s mobile ad business and Unity Technologies, a game engine developer, will help to enhance mobile game advertising. This partnership is integral to the gaming industry, as mobile games make up half of the worldwide game business; a business which market researcher Newzoo reports is now valued at an estimated $70 billion. The partnership has been in the works for several years. Both Google and Unity have been reportedly working on teaming up…