QR Code Press

The beginning of H2, 2011 brings predictions for 2012 mobile trends

07/08/2011 Stephanie Beck

As the second half of 2011 begins, the top researchers in the mobile industry have started to release their predictions regarding the trends within the industry that will occur in 2012. So far, the predictions have included the belief that commerce will be driven by mobile devices that year, Google and Apple will continue to vie for dominance of the industry, and daily life will become further influenced by mobile location services. Senior analyst Nitesh Patel from Wireless Strategies has explained that m-commerce will skyrocket in its importance as a…

Mobile Commerce – the Next “It” Thing in Shopping – Has Arrived

06/09/2011 Stephanie Beck

Smartphone apps and technology are considered not only to be the next big thing in commerce, but are already playing an important role in reshaping the retail marketplace. The results of a PayPal survey made in partnership with the Australian Retailers Association, which was released earlier this year, revealed that online transactions made by way of mobile phone have skyrocketed in Australia. It suggested that among consumers with smartphones, 68 percent intend to use this payment method in the future. It also indicated that spending via mobile phone broke the…

Think small but go big! Top tips for mobile design…

05/28/201105/22/2011 L. Green

Statistics show that 77 percent of the world’s population owns a mobile device. In 2009 more than half a billion people accessed mobile internet, and usage is predicted to double within five years. Most business owners know how important it is now to have a mobile presence for their business. If you’re new to the mobile web concept, don’t worry; we’ll be covering a few of the basic practical points. If you have a regular website, there are several options and a few basic methods you can use to make…

Mobile privacy…the end or the beginning?

05/02/201105/02/2011 John Montgallo

Technology is a wonderful thing. In the right hands, technology can create limitless possibilities for the good of mankind. It seems lately, the development of technological devices has run farther ahead, than most of us can keep up with. However, the recent news of Apple and Android collecting data location information on mobile users brought it all to a momentary screeching halt. Face it, we all love our gadgets. Even if we can’t figure out how to make our new phones work right; technology has improved all our lives, to…

Moving into the next chapter of mobile commerce: Mobile Marketing Strategies Summit Report 2011

04/29/2011 Stephen Vagus

This week, San Francisco played host to the Mobile Marketing Strategies Summit. The event is the first ever of its kind – a gathering of marketing enthusiasts that have been enchanted by the possibilities of mobile campaigns. The summit shed light on what has thus far been a vague industry. Mobile marketing may not be an explicitly new field, but it has never been as powerful as it is today, thanks to the popularity of technologies like the QR code and NFC tag. Many have been weary to try yet…