Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site offers certain functions and features that many retailers aren’t adding to their m-commerce sites.…
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Make it, chip it and ship it – New NFC phones coming faster than we think!
A recent report shows that mobile payment technology may be here sooner than we think. Radio Frequency ID (RFID) chips enabling the Near Field Communications (NFC), will be in most Smartphone’s coming out this year. The survey shows around 23 million phones being NFC enabled by the end of this year. In three years that number is predicted to be around 300 million. Mobile devices hit a growth point where they didn’t grow anymore. They exploded. Now over 70 percent of the entire world population has a mobile phone. In the…
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