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Is it too early to gauge Google Wallet’s successes and failures?

03/27/201203/26/2012 John Montgallo

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a small number of analysts who have said that it remains far too early to…

Pinkberry announces implementation of Google Wallet

03/27/201203/26/2012 Julie Campbell

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

How to reach the coveted target market of moms with mobile devices

03/24/201204/14/2014 Julie Campbell

Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their computers to share their experiences, they are also using smartphones on an increasing basis. Earlier in 2012, Facebook…

The continuing importance of location to mobile commerce and marketing

03/22/201203/22/2012 Julie Campbell

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

Industry giants join effort to accept credit card payments through mobile phones

03/11/201203/10/2012 Jesse Collins

Industry giants and market leaders are now reporting by the dozen that they are quietly working together to come up with a system for mobile payments that will allow consumers to use their mobile devices to pay for purchases with their accounts. Among the retailers were Target and Walmart, which have kept their mobile payment pursuits quite discreet, but that have been heading toward the traditional strategy to cut out as many middle-men as possible, as it may position them to compete against a number of mobile wallet platforms that…