QR Code Press

Sitomic releases print ad tracking with QR code manager

03/09/201203/09/2012 Jennifer Goula

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…

eBay secures new mobile partnerships and predicts significant m-commerce growth this year

02/28/201202/28/2012 Julie Campbell

eBay Inc. has announced that they are predicting significant volume growth in its m-commerce segment, as well as in its regular e-commerce and auction website, as it anticipates a sizeable increase in the number of people who use their smartphones to shop and pay for products. This online marketplace giant has already been making especially large steps forward into the mobile commerce environment, having developed new apps for its e-commerce platforms. The company has predicted that it will bring in $8 billion in m-commerce retail volume this year, and that…

American government and military to use smartphones that can handle classified document exchanges

02/15/201202/15/2012 Sam Lambert

US Military uses augmented reality for training

According to individuals taking part in the project, some officials in the United States will be receiving smartphones this year, which are capable of handling the exchange and transfer of government documents by way of cellular networks. The phones will be functioning on a specially modified version of the Android operating system by Google, which is being developed as an element of a broader initiative that includes the participation of several federal government agencies and contractors. The first people who will be receiving these smartphones, according to the people involved…

Consumers prefer mobile-commerce over their browsers instead of apps

01/29/201201/28/2012 Sam Lambert

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount that was spent by tablet users during this time was $325. Moreover, over half…

Google sends the mobile ad marketplace beyond the forecasts of the industry

01/27/2012 L. Green

The mobile advertising marketplace in the United States is currently in a state of explosion, and is growing much more rapidly than even the highest projections that had been made by the industry’s analysts. Google mobile search is currently receiving a great deal of the credit for the advertising business that reached all new heights last year and this year is already lining up to leave 2011’s figures in the dust. The recent surge in the ownership of smartphones and the omnipresence of the mobile ad networks – such as…