Tag: google mobile

Nordstrom predicts growth in both e-commerce and m-commerce

John Montgallo
Nordstrom Mobile Marketing

Nordstrom has revealed that the web is the channel where it is seeing the most growth, and it has now announced that it will be using a notable amount of its $1.5 billion in available capital to maintain and drive that growth. The company has recently celebrated its 111th birthday, and it is now developing significant mobile shopping offerings as well as features to personalize the purchasing experience. This will allow its site visitors to obtain recommendations based on their own in-store and online purchasing behaviors. Nordstrom has also indicated…

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VeriFone launches next generation of mobile payment solutions to connect retailers and consumers

John Montgallo
Mobile-Commerce

VeriFone Systems, Inc. has announced that it is launching its next generation of mobile payments solutions and is welcoming merchants to reconsider the way that they interact with consumers and the way that they think about security, mobility, and even globalization. The company introduced the new solutions as a part of their expanding point of sale business which currently dominates the marketplace. The service widening will include new mobile technology, multimedia, and payment paradigms, in addition to services based in the cloud which are all designed to improve the overall…

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What the new year holds for tech and commerce

Jennifer Goula
Mobile Commerce

Last year, the technology world reached a critical point where the world saw dramatic changes toward mobile marketing, collaborative consumption, social commerce, empowered individuals, and education sector disruptions. The predictions for 2012 indicate that this year will be even more exciting than last year, across the board. Among the main points of focus in tech this year is mobile. Absolutely everything in the mobile world is at the cusp of significant and meaningful changes, and they will be growing extremely rapidly because of the global mobile connectivity levels that are…

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M-commerce takes off without harm to in-person shopping

L. Green
Mobile Shopping

The results of an m-commerce study have been released in the latest S.M.A.R.T report produced by Millenial Media, and have shown that by the close of 2011, mobile commerce had experienced a sudden and explosive growth, which is setting the stage for an important role among consumers and businesses in 2012. The report showed that there was a growth of 64 percent in m-commerce in November 2011 based on the month-over-month post-click action. At the same time, 68 percent of campaigns for telecom used mobile commerce as a post-click element…

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What 2011 has taught us about mobile for 2012

Stephanie Beck
Mobile gaming

With the close of 2011, marketers and businesses of every size are looking back over the year to learn from the leaps and bounds that mobile has taken over the year to help to design their strategies for 2012, because there is one lesson that could not be ignored: mobile has arrived. The industry may have forecasted more rapid brand adoption than what was achieved, but this doesn’t mean that mobile didn’t make it, because it certainly has. And now, due to a number of important reasons, it is about…

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