Google to bring mobile wallet application to the UK in 2012

Mobile Wallets

Technology powerhouse Google has announced that it will be bringing its NFC powered mobile wallet technology to the UK in 2012. The company released its much anticipated Google Wallet application earlier this year. The app can turn any Android, NFC-enabled smart phone into a mobile payment device. Google has been investing heavily in promoting NFC technology recently, hoping to expand the reach of the growing mobile commerce industry. Mobile commerce has gained a foothold in the UK, but there are currently few mobile applications capable of allowing consumers to make…

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The look of m-commerce in 2012

Mobile Commerce

Mobile has already shown that it is about to dramatically change the way that we buy and sell, and as of the holiday season, it has become quite clear that smartphones and tablets are becoming increasingly important to the lives and shopping behaviors of consumers. With mobile devices available to them, consumers have come to expect to have large amounts of information, products, services, and communication available to them at every moment, no matter when or where they are. With this new perspective, it is obvious that the smartphone will…

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Parks Associates report shows the growing support behind NFC technology

NFC Mobile Commerce Statistics

NFC-powered mobile commerce continues to gain momentum amongst consumers as telecommunications and technology company labor to raise awareness of NFC technology. Parks Associates, a leading market research and consultation firm, has released a new report outlining the rising demand for mobile commerce coming from consumers. The report shows that mobile consumers are becoming increasingly enamored with “mobile wallets” – the concept of smart phones doubling as payment devices. The increasing demand is attributed to the convenience inherent in the mobile wallet payment system. According to the report, nearly half of…

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They complexity of the exponential growth of mobile, social, and cloud

Augmented reality mobile marketing

As tech industry giants such as Apple, Google, and Facebook overhaul the way we think of communication and personal computing, the three leaders have been pushing the most significant change, growth, and destruction that has ever been seen in technology in such a short span of time. These companies have been creating exponential growth in the industry, but at the same time, they have left a path of destruction behind them. For example, while Apple’s mobile revenue growth skyrocketed from nothing to $70 billion within a period of only four…

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