Google has finally pushed its way into the social networking world, with Google+ taking off in a way that Wave, Buzz, and other attempts never did, but tech experts are asking whether it will be able to maintain its popularity beyond its novelty, or whether the competition will drown it out. In the first two weeks of Google+, it managed to break the 10 million user mark. So far, user feedback seems to indicate that people are happy with the service once it passed the initial feelings that they don’t…
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Google loves NFC and may be integrating the technology with Google+ platform
By now, Google is no stranger to NFC technology. After announcing their new mobile wallet – a mobile application that can be used for payments – earlier this year, the company has been keen to expand its use of the technology. Google recently launched into the domain of social networking with Google+, a social platform that aims to dethrone Facebook as ruler of the vast social networking empire. While Google’s wallet and social site seem disconnected, the company has plans to integrate NFC into their Google+ platform. To date, NFC…
Read MoreGoogle recommits to QR codes with its acquisition of California startup Punchd
Google has had a rocky past when it comes to QR codes. The tech and search engine giant had once adopted the codes for its Places product, which allowed people to “check-in” at their favorite locations by scanning the codes with their smart phones. Earlier this year, Google discontinued its use of the codes, saying that they were neither viable nor attractive enough to justify the company’s support. Now, however, Google seems to have had a change of heart. On Monday, Google announced that it had acquired a California-based startup…
Read MoreTechnology companies prepare for upcoming m-commerce explosion
Mobile commerce technologies from near field communications (NFC) to digital wallets, pitch targeting, and location-based marketing are all on the cusp of taking off, and leaders in mobile web services, such as Google, are bracing themselves for impact. Customers are already capable of shopping without the use of their credit cards as long as they swipe their mobile device over a special point of sale reader. Though this is not yet available everywhere, it is about to become much more common and it is expected to do so very quickly.…
Read MoreGoogle explains importance of social marketing and e-commerce to evolution of mobile services
Google, the leader of all search engines, has recently announced a number of moves that it is making in response to the skyrocketing importance of social networking such as Facebook, and the requirement for companies to use social marketing and social mobile techniques for their ecommerce. Its largest move in reaction to this knowledge was the creation of the new Google+, which brings together many of its existing services into a collection of social networking that accesses a significant amount of user information. Grouping with friends and sharing text or…
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