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Waitrose partners with Blippar to bring augmented reality to online shopping

11/10/201111/10/2011 Jennifer Goula

Waitrose, a grocery retailer, has partnered with Blippar, makers of a powerful augmented reality platform of the same name, to launch a new campaign that aims to make purchasing groceries online more intuitive. Blippar is becoming a popular tool for retailers and other businesses because it allows them to engage consumers in a more dynamic manner by transforming static advertisements and printed materials into immersive 3D, virtual reality experiences. Waitrose recently launched a new 90-second commercial. Viewers with the Blippar mobile app were able to unlock exclusive content embedded within the…

Augmented reality campaign by Yoplait Greek opens up new AR marketing world

10/22/201110/22/2011 Jesse Collins

Yoplait Greek has just unveiled its brand new advertising campaign and packaging that allow consumers to use their smartphones to help in the effort to battle hunger throughout the country. Shoppers across the United States can use their smartphones to download the free Yoplait Greek4Good mobile app that allows them to experience a new level of interaction with the cups for Yoplait Greek products. With this app, available from Greek4Good.com, as well as at the Twitter and Facebook pages for the brand, yogurt shoppers are able to unlock messages from…

Augmented reality glasses could push the boundaries of the technology to new heights

10/12/201110/12/2011 Jesse Collins

Practical uses for augmented reality are still quite scarce. Companies investing in the technology do so for the sake of marketing campaigns or as a feature for next generation games. Japanese telecommunications company DoCoMo, however, wants to change the way people use the technology – by making it a part of their body. While the concept may sound like something out of science-fiction, DoCoMo is actually building a pair of glasses – or, more accurately, a single lens – that will be packed with augmented reality technology. It has only…

InsideAR 2011 conference shows of head-mounted system and DIY AR platform

10/04/201110/04/2011 John Montgallo

Last week’s InsideAR 2011 conference held in Munich, Germany, and hosted by Metaio, a technology company specializing in augmented reality, brought to light some of the most innovative developments to come to augmented reality ever. Augmented reality technology has always been leaps and bounds ahead of conventional hardware, limiting the use of the technology a great deal. Now, however, hardware technology is advancing at a much more rapid pace than it had been two decades ago, enabling developers to push the boundaries of technology and find out what augmented reality…

Augmented reality technology heading for classrooms in Australia

09/28/201109/28/2011 Jorge Gonzalez

Augmented reality may soon be coming to classrooms in Australia. Researchers from the University of Canberra, lead by Danny Munnerley, have been working on the AR Studio project for several years in an attempt to bring augmented reality technology to the world of education. The project aims to give educators new tools to help teach a new generation of tech-savvy individuals whose lives will be more intertwined with technology than any other generation. Augmented reality is seeing most use in the gaming industry where the technology is being utilized to…