QR codes have relied entirely on barcode scanning applications for smart phones to be successful. While most applications are free to download, some smart phone users are wary to add more programs to their already cluttered smart phones. ScanBuy is attempting to remove applications from the equation entirely by giving millions of people access to barcode scanning technology without having to download anything to their phones. ScanBuy, a leader in 2d barcode solutions, has launched their new service called ScanLife. The service allows users to take a picture of any…
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Atlantic Records Joins Forces with RedLaser
The music industry has been seeing success with QR codes lately. Using the 2d barcodes, record labels can create a wide variety of promotional content connected to a single code. Though QR codes are usually in the shape of a box, the layout can be made into any desirable shape as long as the pattern is readable and links to a mobile website. Atlantic records have taken to using the codes for their upcoming releases, allowing customers to pre-order music or albums with a simple scan. The record label has…
Read MoreFashion retailer launches QR Code Campaign
Dynamite, a leading women’s fashion retailer, has partnered with Cossette, a communications marketing agency, to launch a new marketing campaign that will revolve entirely around the use of QR codes. The retailer is looking to incorporate the codes in their Facebook, Twitter, website, and all print advertising across the country. They will also put the codes on display in their stores. Scanning the code will bring users to exclusive videos of their upcoming spring 2011 clothing collection via a streamlined mobile website. Through the website, customers will also have a…
Read MoreTop Twitter celebs featured for “BIG HEAD” award
With QR codes showing no signs of slowing in terms of popularity, JumpScan, an all-in-one QR code generator, has launched a new project to demonstrate the capabilities of QR codes by taking advantage of celebrities. Dubbed “The Big Head Project”, the aim is to pit celebrities against one another in a sort of contest. Smart phone users can visit the site and scan a QR code that is attributed to their favorite celeb and vote for them. Mike McKearin, co-founder of JumpScan, wants to bridge the gap between the online…
Read MoreA new face for gaming giant
Square Enix, a Japan based game designer, has decided to implement QR codes as part of their promotional activity for their latest ventures. Claiming to be the first company to conduct marketing on this scale involving the code, Square Enix’s campaign will focus on print and online media and will begin at the end of this month. The ads will feature QR codes, allowing consumers to access exclusive content when scanned. Then the users will be able to download movies, demos and even full games straight to their phones. Days of…
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