NFC technology adopted by US Bancorp

Mobile Payments NFC Technology

US Bancorp embraced NFC technology for mobile commerce U.S. Bancorp, the parent company of U.S. Bank, has announced that it will be testing NFC technology for a new service being made available to iPhone users. The financial services company has been keeping track of the advent of mobile commerce and believes that the time may be right to begin looking into ways to engage mobile consumers in a new way. The test represents an iPhone case and application that are meant to appeal to consumers interested in mobile commerce. New…

Read More

QR codes and NFC tested by Kraft in mobile commerce trials

QR Codes vs NFC

The food giant has been piloting a number of mcommerce and marketing programs. Kraft Foods has declared its intentions to further its understanding of the mcommerce environment and has been running consumer research trials using QR codes as well as NFC in order to determine whether either of them will be helpful or appealing with their mobile shoppers. The research was performed in five grocery stores within the San Francisco area. It used both QR codes and NFC in order to see how consumers would respond to the ability to…

Read More

Mobile commerce strategy unveiled by GroceryRun

Mobile Commerce Grocery Shopping App

The online grocery site has just released a new iPhone and iPad app. GroceryRun.com, an online grocery store, has just announced the availability of a new mobile commerce application for iPhone and iPad users. This launch has aligned itself with the strongest growth that GroceryRun has recorded in a single quarter. The website currently receives approximately 15,000 on a weekly basis, and has seen a significant demand from suppliers who have been rushing to add their offerings to the site. This has been bolstered by the notable shift that supermarkets…

Read More

Visa teams with RBS to launch TouchPay mobile commerce platform

Mobile Commerce

iPhone may be able to participate in mobile commerce after all Apple fans are not likely to see the iPhone make its entry into the mobile commerce field any time soon. Those interested in mobile commerce held high hopes that the iPhone 5 would signify Apple’s entry into the industry and spark some innovation in the field of NFC technology. Though Apple has revealed that the next iteration of its smart phone will not include NFC technology, there is still hope that iPhone users will be able to participate in…

Read More

Mcommerce app from eBay breaks the 100 million download mark

ebay mobile commerce

The company has now had to alter its global transaction projections for this year. Now that the mcommerce application from eBay has been downloaded over 100 million times, and there have been over 100 million listings through smartphones and tablets, eBay has found itself needing to change its 2012 projections for global transactions over mobile devices to $10 billion. The achievement of this tremendous milestone was an important one for eBay. The numbers included all of the downloads from its app suite, which includes the central online auction application, the…

Read More