The application is a spinoff of the brand’s Passport loyalty program that began in August 2022. J.Crew is rolling out the next step in its Passport loyalty program that started in August 2022, by now taking a mobile commerce approach with a fashion app that will provide users with a number of shopping advantages. The application first launched on Monday and was based on the brand’s customer behaviors. The fashion app’s inspiration came from the retailer’s customer behaviors, said Derek Yarbrough, J.Crew CMO. In the last year, over two out…
Read MoreJ.Crew launches fashion app giving 2-day heads up on product launches
