Tag: Japan

Augmented reality takes a leap forward in Japan

Stephen Vagus
augmented reality humanoid robot

Technology start-up aims to expand the possibilities of augmented reality Different Dimension Inc., a start-up technology company in Japan, is making waves in the world of technology with its ambitious approach to augmented reality. The company has taken a strong interest in augmented reality, but is not satisfied in using the technology in the most conventional way. Typically, augmented reality is used in marketing or mobile games as a form of engagement and entertainment. Different Dimension believes that, while the technology is very capable for such uses, it has greater…

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QR codes prove effective for Barneys New York

Stephen Vagus
Typical QR Codes

QR codes used in Japan to great success QR codes may not often win the attention of consumers on a regular basis, but that may be because they are rarely used in innovative ways. QR codes have become very popular marketing tools, but much of their popularity comes from the advertisers and companies that are using them. In a very general sense, consumers often avoid QR codes because they offer lackluster experiences that some people consider to not be worth their time. A Barneys New York store in Ginza, Tokyo,…

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Sony shows off new augmented reality application

Stephen Vagus
augmented reality video

Video showcases LiveAction Augmented Reality app Japanese technology giant Sony has been experimenting with augmented reality recently. The company’s interest in augmented reality revolves around the technology’s ability to engage consumers. Sony has recently released a video showing off its new LiveAction Augmented Reality application, which aims to blur the line that separates the physical and digital worlds. The video shows one of the possible uses of the augmented reality system has developed, but the system’s potential is considered to be quite significant. App utilizes the camera of a smart…

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Augmented reality kitchens could be in store for the future

Stephen Vagus
augmented reality food prep tool

Scientists work to bring augmented reality to the kitchen The culinary world has become awash with a wide variety of mobile applications. Some of these applications have been commissioned by celebrity chefs as a way to provide consumers with their high-profile recipes. Augmented reality has made its way to some of these applications, but the inclusion of the technology has brought about an interesting concept. Computer scientist Yu Suzuki, along with his colleagues at the Kyoto Sangyo University in Japan, has been working on incorporating augmented reality technology into a…

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NFC begins to dominate mobile marketing industry in Japan

Jorge Gonzalez
Tokyo Japan mobile payments

NFC may be capable of dethroning QR codes in the land of their birth For years, the mobile marketing industry in Japan has been dominated by QR codes. The codes originated in the country and were first recognized for their marketing potential by Japanese advertisers. Japan’s mobile marketing industry has since proven a exemplar in terms of product innovation and interaction between consumers and businesses. Now, NFC technology is beginning to gain traction in the country and could soon replace the powerful QR codes. More retailers and advertisers are beginning…

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