Tag: Japan

NFC marketing picking up momentum in Japan

Sam Lambert
NFC technology train fare

Japanese advertisers take notice of the effectiveness of NFC technology Public transportation is a popular form of travel in large cities. The reasons people favor public transit are numerous, ranging from financial concerns to convenience, but its popularity has not gone unnoticed by marketers. For years, marketers have utilized public transportation as a way to reach out to a large number of consumers. As more of the consumers make use of mobile technology, marketers are beginning to adopt mobile marketing schemes to reach these consumers. In Japan, NFC technology has…

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Augmented reality glasses may help with weight loss

Stephen Vagus
Augmented Reality technology

University of Tokyo researchers experiment with practical AR applications Augmented reality is making waves around the world for its uses in entertainment and, at times, marketing. The technology has long been plagued with the assumption that it is nothing more than a novelty. To combat this, augmented reality developers have made an effort to show that the technology can be much more than a gimmick. Researchers from the University of Tokyo in Japan have developed a new augmented reality system that aims to help people lose weight. Augmented reality glasses…

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DoCoMo’s Tsujimura speaks out about NFC technology and its place in the U.S. market

Sam Lambert
mobile wallets

Will NFC technology take off in the US like it has in Japan? Japan’s largest telecommunications company, DoCoMo Inc., has been working to develop its NFC infrastructure and services offered to consumers recently. The company is a leader in mobile technology in Japan and was the first to bring mobile Internet access to the country. The company has big plans to continue being the leading user of NFC technology in Japan, but believes that the technology will find major success in the U.S. DoCoMo senior executive vice president Kiyoyuki Tsujimura…

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NFC and QR codes to help mobile marketing grow to new heights

Jesse Collins
Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

Stephen Vagus
QR Code Statistics

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…

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