Ibotta’s report finds that 47% of consumers prefer shopping on their mobile device. In its first ever Mobile Commerce Report, Ibotta, the Denver-based mobile shopping app, revealed that there were key trends regarding how and when consumers engage in mobile shopping. Knowing these trends could help retailers strengthen their m-commerce strategies to reach and connect with new audiences in the future. Fewer consumers are shopping in-store retail locations today than five years ago. Over the last ten years, mobile shopping has significantly changed. Both mobile devices and retail mobile shopping…
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First-ever mobile shopping game show launched by Gravy
Participants compete for discounts on new and innovative products. Live media company, Gravy, has launched the very first mobile shopping game show. A high-energy and interactive live show, audiences can watch and compete for new and interesting products discounted from 30 – 70% off. The live mobile game show also raises money for charity. The show is available via an iOS mobile app and is live every night at 8:30pm ET. Each mobile shopping game show features a new product presented in a unique price-dropping game format, according to a…
Read MoreWalmart scan-and-go shopping ended as customers disinterested in in-store m-commerce
The retailer has shut down the program as shoppers failed to embrace the mobile tech based experience. The Walmart scan-and-go shopping has been abandoned by the retailer at its U.S. stores. Customers simply did not embrace the technology. It was designed to help them to save time in-store by skipping the checkout through the use of mobile commerce. The concept was supposed to let people use m-commerce tech to scan their own items and pay. Walmart scan-and-go was designed to let people use their smartphones to scan item barcodes as…
Read MoreDigital downloads outpaced by CDs and vinyl for first time in 7 years
Mobile commerce made many believe purchasing physical copies of media was on its way out. Digital downloads have been on the rise for years. Many have believed that CDs were going the way of vinyl, and vinyl had gone the way of the dinosaur. That said, for the first time since 2011, CDs and vinyl sales are now outpacing media downloading. When iPods and other MP3 players first became popular, the need to buy and store CDs fell. Once those portable media players hit the market, digital downloads and music…
Read MoreSnapchat users 300 percent more likely to be mobile commerce shoppers
The struggling social app’s users have a high likelihood to shop for products and services on smartphones. Millennials love their social media apps but certain users are far more likely to be mobile commerce shoppers. In the U.K., Snapchat users are 300 percent more likely to buy products and services over a smartphone (compared to the average British adult). It seems that people inclined to use Snapchat also have tendencies toward using phones for shopping. Thirty three percent of British Snapchat users say they are quite comfortable being mobile commerce…
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