Tag: m commerce

Blockchain technology is a top m-commerce driver

John Montgallo
Blockchain technology - Bitcoin mobile digital technology

The same tech that powers cryptocurrencies such as Bitcoin are also pushing mobile commerce forward. Blockchain technology, the tech powering cryptocurrencies, is becoming a driving force in advancing mobile commerce. This, according to IBM Blockchain global director Shyam Nagarajan. IBM has been working with a number of banks to develop new paths for m-commerce and payments. IBM has been working with Bank of Ayudhaya and the Kasikornbank in Thailand. They have been working with blockchain technology, said Nagarajan. Their goal has been to boost online shopping and mobile payments platforms.…

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Mobile shopping apps comprise over half of European e-commerce

John Montgallo
UK mobile commerce - Woman with mobile phone

A new Criteo report revealed that retailers in Europe are greatly benefiting from dedicated applications. Criteo has released its Q4 Global Commerce Report which showed that mobile shopping apps are leading to significant successes in Europe. European retailers with dedicated applications are seeing widespread sales. Retailers have found that making mobile a priority is no longer an option but is quite the necessity. The report revealed that retailers that placed a priority both on mobile shopping apps and the mobile web, their performance gains are significant. The retailers with a…

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eMarketer mobile commerce forecast shows strong future

John Montgallo
mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

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Valentine’s Day mobile sales rose 9 percent this year

Jesse Collins
Valentine’s Day mobile sales

The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…

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Mobile shopping cart abandonment greatly caused by a sense of “meh”

Stephanie Beck
mobile shopping cart

A recent study showed that a leading cause of leaving without purchasing is “emotional ambivalence.” Browsing for products over various apps continues to be a growing pastime, but mobile shopping cart abandonment numbers remain as high as they ever were. According to the results of a recent study, the reason people are filling their carts and then leaving them without making a purchase has to do with “emotional ambivalence.” While certain factors encourage people to add items to their carts, they often stop at that point. The research indicated that…

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