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The classic black and white look for Glamour magazine

05/08/201105/07/2011 L. Green

Magazines rely on advertisers to keep them going. This, more or less, is the law of the land as far as publishing goes. There are many factors that go into determining what advertisements best suit a publication readership, all of which can be very technical. Conde-Nast, publisher of some of the most popular magazines in the world, is taking a new approach to this process in their Glamour publication by using the champion of the mobile marketing industry: QR codes. Glamour magazine has already had plans to incorporate the codes…

The four G’s of today’s market place

04/13/2011 Jennifer Goula

Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level. In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…