Tag: mobile augmented reality

BP sponsors Olympic and Paralympics athletes with new augmented reality campaign

Stephen Vagus
2012 Olympics

British Petroleum (BP) America has announced its support for nine U.S. Olympic and Paralympics athletes.  The company has partnered with Bloomberg BusinessWeek to begin distributing virtual trading cards in the BusinessWeek magazine. Smart phone users will be able to download the virtual cards and use them to initiate augmented reality experiences. BP plans to continue this initiative through 2016, as it is one of the energy partners of the U.S. Olympic Committee. Using the cards, smart phone users can take a glimpse at the daily lives of athletes as they…

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Guiding Light mobile application can help people find their way with the use of augmented reality

Stephen Vagus
Augmented Reality Video1

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using the camera of a smart phone. Through the eyes of a smart phone, the badge…

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Ravensburger’s new augmented reality maze to debut at the American International Toy Fair in New York City

Jennifer Goula
Augmented Reality Games

Ravensburger, makers of high quality puzzle games, has announced the launching of a new line of interactive puzzles that uses augmented reality to put players into the game itself. The first of these new games is called Electronic Labyrinth, which will be available for iOS mobile devices. The game seeks to provide a unique experience to consumers by allowing them to traverse the virtual world. Ravensburger has plans to release a number of augmented reality games and believes that technology to be the future of gaming entertainment. The company will…

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Google nearing completion of new augmented reality eyeglasses

Stephen Vagus
Augmented Reality glasses

As augmented reality grows in popularity, more technology companies are looking into its uses. Google is the latest company to consider adopting augmented reality in a new project that is reminiscent to their popular Google Goggles program. The Google Goggles application is an augmented reality browser that allows users to find virtual information about their environment using the camera of their smart phone. Google may be looking to take this a step further by removing smart phones from the equation entirely. Last year, Google hinted that they were working on…

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Starbucks to launch new augmented reality campaign for Valentine’s Day

Stephen Vagus
Augmented Reality App

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app is available for both iOS and Android mobile platforms. When viewed through a smart phone…

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