Tag: mobile augmented reality

Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

Sam Lambert
AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

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Save the Children adopts augmented reality to reach out to supporters of children’s rights

Stephen Vagus
mobile commerce Australia

Save the Children, a charity organization that promotes children’s rights, has launched a new initiative that leverages emerging technology to raise awareness of children in need. The organization has embedded a new digital magazine in its newsletter that can be accessed through the use of the Aurasma augmented reality mobile application. This marks the first time Aurasma has ever been used in connection with a charitable organization. When the digital magazine is activated with the app, smart phone users can flip through its pages to find information on a number…

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Technology company announces new line of children’s books and toys that make use of augmented reality

Jesse Collins
Augmented Reality Books

Digital Tech Frontier, a technology company with more than fifteen years experience in innovative concepts and their associated technologies, has announced a new line of products aimed at children. The line is called Popar Toys and combines augmented reality with children’s books and other toys. The company plans to debut their first products at the upcoming New York Toy Fair, but has released some information regarding the new venture. The company claims that the new products will help kids learn as well as keep them entertained for hours on end.…

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Virgin Media to launch augmented reality magazine this year

John Montgallo
Virgin Media

Virgin Media, one of the largest and most influential communications companies in the world, has embarked on a new adventure with augmented reality. Partnering with content agency Redwood, Virgin Media has launched a new bi-monthly magazine whose pages will be filled with augmented reality experience. The magazine is part of a new customer interaction strategy coming from the company in which consumers are encourages to communicate with the company directly and through the use of mobile technology. The magazine works in conjunction with the Blippar augmented reality mobile application. The…

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Nokia’s City Lens application to be available for Lumia 800 and Lumia 900 models

Stephen Vagus
Augmented Reality Nokia

Famed telecommunications company Nokia has begun showing off its new augmented reality mobile application. The app is called Nokia City Lens and will be available for the Nokia Lumia 800 and the upcoming Lumia 900. The company has been investing in a number of different mobile technologies in an effort to provide consumers with a new experience. Augmented reality is part of Nokia’s plan as it allows consumers to see the world in a way they have never done so before. Nokia City Lens is, essentially, an augmented reality version…

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