Tag: mobile augmented reality

Augmented reality is a growing part of the retail and travel experience

Jorge Gonzalez
Augmented reality and technology Shopping trends

There have been a growing number of success stories that are encouraging companies to try more.   photo via www.zaptap.com A recent success story using augmented reality in China is having a growing number of airports adopt AR technology as a part of the high tech travel shopping experience around the world. Mobile commerce has become increasingly popular among travelers and commuters. It hasn’t just been limited to augmented reality. The Frankfurt Airport has used QR codes on a wall to give travelers the opportunity to use their smartphones to…

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Augmented reality edition celebrates 40th anniversary of Pong

Julie Campbell
Augmented Reality gaming

The old but always popular video game has come a long way and has crossed into new technology. Just in time to celebrate the 40th birthday of the famous and every loved video game called Pong, a new version of the game has been released that will allow smartphone users to play using augmented reality technology. The game’s release is already making mobile news and has cult followers very excited. The game itself was exceptionally basic, made up of sticks and dots on a black screen. The earliest version of…

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Augmented reality political campaign used in Kenya

Sam Lambert

  The prime minister is using mobile technology as he runs for president of the country. Kenyan Prime Minister Raila Odinga has announced that he is using mobile marketing in the form of augmented reality through Aurasma, in order to help to boost his campaign for president of the country. There are now over 100 different countries that are using Aurasma’s services and technology. Although QR codes were widely used in campaigns during the American presidential election, Kenya is leading the way by taking mobile technology a step further in…

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Augmented reality applications continue to grow in popularity

Sam Lambert
Augmented Reality shopping mobile commerce

New report paints promising future for augmented reality applications Mobile augmented reality applications are becoming more common, powered by the demand coming from consumers. Many have become enamored with augmented reality applications as they provide a more interactive experience for their particular purpose. Augmented reality is often considered a powerful entertainment tool, and for good reason. The technology is capable of transforming a routine activity into one that is more engaging through the use of digital content. A new report from Juniper Research suggests that augmented reality applications are poised…

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Nokia unveils new augmented reality application called City Lens

Sam Lambert
Nokia City Lens Augmented Reality

New augmented reality app available for Lumia Windows Phones Nokia has launched a new mobile augmented reality application for its Windows Phone-based Lumia 710, 800, and 900. The company has developed the application to meet specific needs of consumers based on feedback that was provided to the Nokia Beta Labs. Augmented reality is quickly becoming a prominent part of the mobile technology world. Consumers have been exposed to augmented reality applications with more frequency recently and have shown a great deal of interest in the technology. This interest has encouraged…

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