Tag: mobile augmented reality

Sony opens up about the augmented reality technology behind the Playstation Vita

Stephen Vagus
Augmented Reality Video4

Augmented reality’s incorporation into the world of gaming is currently being championed by Japanese developer Sony and their new handheld device the Playstation Vita. In the months and weeks before the handheld console was released, Sony had touted the device as one of the most advanced gaming platforms ever made. This was mostly because of its use of augmented reality. The company kept the specific details of the technology used in the Vita under wraps, even in the days before its release. Now, however, Sony is finally willing to show…

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South Korean social network Ovjet uses augmented reality to stand out amongst the competition

Sam Lambert
Augmented Reality Social Network

South Korea’s Kiwiple is virtual unknown outside of its home country. The company specializing in social networking and its associated technologies and has some big plans on how to make itself the biggest name in social media since Facebook. The company managed to gain some attention around the world in 2010 when it showed off a new augmented reality application for smart phones that was linked to its Ovjet social networking platform. Kiwiple now has ambitious plans to take this application to the next level and become one of the…

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Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

Guest Post
Augmented Reality Video

As winners of ‘A Vision of 2022’, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022” session, hosted by US telecoms giant AT&T. Competing against some of the world’s finest innovators in the mobile space, blippar won…

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Aurasma augments the real world with real-time web updates

Guest Post
Augmented Reality Video1

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products…

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iOnRoad shows off its technology at the Mobile World Congress

Stephen Vagus
Augmented Reality Video

The technology community is abuzz with news from the Mobile World Congress in Barcelona, Spain. The event is an annual gathering of some of the most innovative technology companies in the world. These companies often bring their latest projects to the event as a way to show off what they have been working on. Augmented reality was a major focus at the event, as many companies have been developing new platforms and applications making use of AR. iOnRoad is one such application that aims to make driving safer through the…

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