Despite some of the negative press that QR codes have been receiving as a result of some unwise choices that have been made for their use, they are still maintaining their position as a significant part of the evolution and growth of mobile commerce. Though many Fortune 500 marketers have already adopted QR codes into their marketing mix, the restaurant industry – which stands to be one of the sectors that could best benefit from the use of the barcodes – has remained one of the areas that is late…
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Have QR codes reached their limits?
The world of mobile marketing and m-commerce are evolving very quickly, to the point that many are finding it difficult to keep up with their evaluations of different techniques and technologies, causing some to ask whether or not QR codes have reached the end of their usefulness. These barcodes have, after all, been around for a while, though it was not until quite recently that they moved from being used in vehicle manufacturing plants for tracking parts, to being incorporated into marketing in our everyday lives, on everything from product…
Read MorePayPal to announce intention to launch competition for Square
On Thursday, PayPal will be announcing a small business solution that will include a dongle for mobile payments which will provide direct competition to Intuit (intu), Square, Verifone, and others. This PayPal dongle, which will be triangle-shaped, will make it possible for small business owners to be able to process the swipe of a credit card by using a smartphone, in a way that is comparable to PAYware by Verifone, Square, and GoPayment at Intuit. This effort will align well with PayPal’s recent efforts to carry its payment services into…
Read MoreSiri and Seconds work together to allow consumers to use voice to interact and transact with merchants
Siri, the Apple personal assistant that works in the latest iPhone device, can now work with Seconds to allow consumers to experience a direct interaction with merchants, including the transaction process, through the use of the mobile web. When consumers set up their Seconds accounts with their payment information, their mobile phones not only become transactional devices, but when those smartphones also have Siri, Seconds can be used over voice. Individuals are able to use Seconds to send a quick message that is followed up by a transaction through text…
Read MoreQWASI introduces its new and unique “appnostic” mobile photo sharing and printing services
Leading mobile and social marketing tech and communications company, QWASI, which is known for its interactive solutions that are provided cross-market, has announced the release of its newest solution for mobile photo sharing and printing. This new service is designed to provide solutions to some of the most common issues faced by cell phone users, which are the ability to obtain quality printed pictures from pictures they have snapped using their mobile devices. Though the initial launch makes the service available only to American mobile users, the company intends to…
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