Tag: mobile business

National Car Rental announces QR code offers for Emerald Club Executive members

Jennifer Goula
Car NFC technology key

Leading business travel car rental company, National Car Rental, has announced that its Emerald Club Executive Elite members now have an exclusive offer for a 2012 Toyota Avalon sedan, through the use of a QR code decal. There are 5,000 of these vehicles which are now available for those members to rent from 25 airport locations from now through August 2012. This new program underscores the commitment that National has made to offering frequent business customers premium vehicles. The Emerald Club at National Car Rental, is the first frequent renter…

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QR-IQ announces custom video QR code app for restaurants

Jorge Gonzalez
QR Code Marketing for Restaurants

QR-IQ has announced the development of a unique app designed for restaurants which allows them to use QR codes to redirect patrons to custom videos that will help showcase the specials for the day. The app functions by rotating among the videos that feature the unique dinner specials for the day. This can be used as a up-selling tool for beverages and appetizers, as well as desserts, and is especially useful at times when the guests are waiting to be seated or served. The QR-IQ app allows any restaurant to add the…

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eBay secures new mobile partnerships and predicts significant m-commerce growth this year

Julie Campbell
eBay mobile payments

eBay Inc. has announced that they are predicting significant volume growth in its m-commerce segment, as well as in its regular e-commerce and auction website, as it anticipates a sizeable increase in the number of people who use their smartphones to shop and pay for products. This online marketplace giant has already been making especially large steps forward into the mobile commerce environment, having developed new apps for its e-commerce platforms. The company has predicted that it will bring in $8 billion in m-commerce retail volume this year, and that…

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Experts recommend that businesses not ignore Boomers’ money

L. Green
Mobile Marketing

According to experts in mobile marketing, businesses are wasting their money by focusing exclusively on younger customers while building their campaigns, instead of targeting older demographics which have more money to spend. Businesses have become so attached to the idea that young people are the ones who use their mobile devices most frequently that they are entirely missing out on the most rewarding marketplace, the Baby Boomer generation, which has significant amounts of disposable cash just waiting to be spent. Managing Director Steve Downes, from Juice Digital, which is the…

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Boost Communications raises EUR 3.3 million in venture capital

Guest Post
Mobile-Commerce

February 26, 2012 – Barcelona, Spain – Boost Communications AS has raised EUR 3.3 million in investor funding from the Norwegian state-owned venture capital fund Investinor AS and the private venture capital fund Norsk Innovasjonskapital III AS (NIK III). – Boost Communications was established in 2000, which makes us a seasoned player in the mobile web and marketing space. As the market is maturing, we want to position ourselves to take a leading role in this rapidly growing market, says Founder and CEO Øystein R. Skiri. The new investors are…

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